PeopleRosanna VitielloApril 27, 2017Placemaking, identity, branding, barbican, london, smithfield, museum, culture 'Why are you doing it? And if you stop doing it, would anybody care?' Brand strategist Jane Wentworth on asking life’s biggest questions of cultural institutions PeopleRosanna VitielloApril 27, 2017Placemaking, identity, branding, barbican, london, smithfield, museum, culture