PeopleRosanna VitielloSeptember 14, 2017retail, theatre, china, shanghai, italy, experiencedesign, experience, valueretail, new york1 Comment 'It's getting people to be complicit in the suspension of disbelief. What if this were true? How would you respond to it?' Architect Brian Garrison on the theatre of retail as a stage for storytelling PeopleRosanna VitielloSeptember 14, 2017retail, theatre, china, shanghai, italy, experiencedesign, experience, valueretail, new york1 Comment